A visual letting them know there are only three steps, or that they’re already halfway to purchase, can keep them hooked. In fact, that first stage in the checkout process, where you ask customers to register or proceed as a guest, is where almost 40 percent of customers disappear.ĭon’t require too much information up front, and let your customers know there aren’t many steps left by using a progress notification. But no matter the price point or the type of store, the most important part of the process is the first stage of checkout. The point of these gift-giving guides is to turn visitors into customers. Make Buying Easy, or Customers Will Leave At a time when we’re all thinking about charitable giving, this detail can push more customers to click “buy.”Ħ. “Buying a pair gives a pair” reads the headline, allowing customers to give an added meaning to their purchase. Companies like Toms Shoes publicize their mission at the beginning of their 2016 gift guide. You can tap into that philanthropic spirit through your giving guide. Charitable giving increases during the holidays, with about 34 percent of all charitable giving occurring in October, November, and December. This guide from Pennsylvania Wine and Spirits features easy navigation and plenty of internal links and keywords based on types of spirits, cocktails, and food pairings for those searching for gifts you can drink.Įven if your company isn’t a non-profit, you can get in the holiday spirit and capitalize on Americans’ desire to give more during the Christmas season by publicizing the donations made by your company. With over 90 percent of Fortune 100 companies incorrectly tagging their images on normal content, it’s easy to see how image-heavy giving guides might also be ill-used. You should still incorporate keywords, phrases, and strategic links into this unique content to get the desired boost. These visuals go beyond stock photos of products-they engage the customer and insert every user into the holiday scene.ĭon’t let the holiday spirit distract you from the basics. The cleverly titled “ Outfit-inator” provides an interactive option for those searching for clothes. You know that to be true in your everyday digital communications, and it will apply to the gift guide as well.īoden USA leads their holiday guide with a snowy, cheerful video and offers graphics, festive font headings, and adorable family photos. Digital communications with images enjoy over 90 percent more views than text-only content. It turns out that seeing is believing when it comes to online content. This approach offers a more complete picture than a listing of goods and will position you or your client as an expert.ģ. Take a look at CJ Pony Parts’ holiday gift guide, which features YouTube videos explaining auto accessories, parts, and other car swag. Your videos, blog posts, and other content should not be “one and done.” Instead, use your gift-giving guide to revisit existing content to help it reach a wider audience and increase saturation with your existing one. Users can click through instantly and are more likely to stay on the site as a result.Īs a marketing maven, you know that people need to hear messages at least seven times before they stick. This beautiful gift guide by the Rifle Paper Company breaks down their gift ideas by interests-foodie, animal lover, traveler-to make it easy to find your desired next step within seconds. Instead, break down your gifts by age, interest, or another metric that makes sense for your audience. The rule that users decide within seconds whether to stay on your page applies to gift guides as well. Just like the text on your pages cannot be presented in long, hard-to-read paragraphs, so too should you avoid the urge to present a long list of gift ideas. Divide the Guide into Manageable Sections Here are eight ways to improve the marketing for your gift guide this holiday season. In short, don’t let the holiday spirit make you lose sight of your strategy. A productive guide-one that will generate leads, bring in customers, and increase individual sale totals-takes into account strategic marketing tactics. In fact, the list of products is just the beginning. It’s a timely and smart plan, but a successful guide is more than just a list of useful products. With the holidays just around the corner, every blogger, company, and influencer under the sun is creating gift guides for their products and services.
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